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    Central Bucks High School West - Marketing

    Mrs. Toub

    CONTACT INFORMATION: RTOUB@CBSD.ORG and/or (267) 893-6275

     

    OVERVIEW

    Marketing is an introductory business course that will:

    • Teach students marketing foundations and functions

    • Set the stage for further study of marketing in higher education

    • Introduce students to the real world of work to help them prepare for a marketing career

       

      OBJECTIVE

      Students will explore the marketing practices and principles at both the retail and industrial level providing an overview to the importance of marketing to the business world.

       

      COURSE ACTIVITIES

      Weeks 1 – 3 will be devoted to learning marketing concepts, essentials and the domestic marketplace (chapters 1-6).

       

      Weeks 3-6 will focus on distribution channels, types of distribution, pricing strategies, pricing math, marketing research, product planning, branding, packaging and labeling (chapters 24-25, 29-35).

       

      Weeks 6-9 will introduce the selling/sales process, product presentation, handling customer’s questions/objections, promotion and advertising/media.

       

      Final Presentation: Students have the option of pairing with another student or completing the final presentation on their own. This presentation is a culmination of what has been learned throughout the nine week course. Each group will develop, market, sell, promote, etc. a new product and formally present it to the class. Students are required to submit a detailed written report describing the product and how they anticipate making it a success in the marketplace.

       

      STUDENT RESPONSIBILITIES

    • Students are expected to respect one another and the property within the room

    • Students are expected to act as responsible adults

       

      Respect and responsibility revolve around 99.9% of everything you do and say. Treat each other as you want to be treated!

       

      EVALUATION

    • Quizzes (20-30 points)

    • Unit Tests (100 points each)

    • Projects (30-60 points each)

    • Final Presentation (170 points)

       

      ABSENSES & MAKE UP WORK

      Please remember when you are absent, 1 ½ hours of valuable class time is lost. It is your responsibility to contact Mrs. Toub regarding missed assignments/assessments. All assignments must be made up within a five day period. If make up work is not completed within that time period, no credit will be earned.