Sports & Entertainment Marketing

 5667 (9 weeks, .5 credit)
Previously Advanced Marketing
Recommended 11-12 grade

Enter the exciting, fast-paced world of two of the largest industries in the world: Sports & Entertainment Marketing. Students will learn how businesses spark interest and gain profits from millions of consumers. Topics build upon introductory concepts covered in the Marketing and Advertising course and include sponsorships, licensing, event marketing, endorsements TV commercials, and more. Computer simulations will help to expand knowledge beyond the traditional classroom setting. Topics covered will include: amateur and professional sports teams, the business of entertainment, and special events.