Marketing & Advertising

 5661 (9 weeks, .5 credit)
Previously Introduction to Marketing
Recommended 10-11-12 grade

This highly interactive, hands-on course provides an overview of marketing in modern organizations. Incorporate your own creativity into class assignments while learning basic concepts such as: advertising, brand recognition, pricing, and competitive selling techniques. Students will be exposed to the terms, concepts, and frameworks used by practicing marketing managers and will have an opportunity to use newly acquired skills in developing and marketing an innovative product. This popular course provides an awareness of career opportunities and improves personal consumer knowledge.